Introduction to Social Media Management - Internet Space Academy | Sirsa's #1 Digital Skills Academy

Introduction to Social Media Management

Understanding Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube
The Role of Social Media in Digital Marketing
Key Metrics and Analytics in Social Media Marketing
Identifying Your Target Audience on Social Media
Introduction to Content Marketing on Social Media

Content Planning and Strategy

Creating a Strategic Content Calendar for Social Media
Audience Segmentation and Tailoring Content
Crafting High-Engagement Posts and Content Types
Understanding Social Media Algorithms and Trends
Content Pillars: Types of Content (Images, Videos, Stories, Reels, etc.)
Tools for Scheduling and Managing Social Media Content

Meta Ads & Analytics

Introduction to Meta Ads Manager (Facebook & Instagram Ads)
Creating and Managing Ads on Facebook and Instagram
Targeting the Right Audience for Ads
Budget Allocation and A/B Testing
Analyzing Campaign Performance Using Meta Ads Manager
Using Ad Insights to Make Data-Driven Decisions
Maximizing Return on Investment (ROI) in Ads Campaigns

Client Management and Communication

Onboarding Clients and Understanding Their Business Goals
Creating Tailored Social Media Strategies for Clients
Writing Social Media Proposals and Presenting Ideas
Effective Client Communication and Setting Expectations
Reporting on Social Media Performance: Key Metrics and Insights
Client Relationship Management: Building Long-Term Partnerships

Online Reputation Management (ORM)

Importance of Online Reputation for Brands
Monitoring Online Reviews and Mentions
Responding to Negative Feedback and Crisis Management
Boosting Positive Reviews and Testimonials
Tools for Social Listening and Online Reputation Tracking
Dealing with Reputation Crises on Social Media

Social Media Optimization (SMO)

Increasing Organic Reach and Engagement
Hashtag Strategy: Best Practices for Hashtags
Optimizing Profiles for Maximum Visibility
SEO for Social Media: How to Enhance Searchability
Social Media Algorithms: How They Impact Content Distribution
Leveraging User-Generated Content for Engagement

Influencer Marketing

The Role of Influencers in Social Media Campaigns
Finding the Right Influencers for Your Brand
Negotiating Contracts and Deals with Influencers
Measuring the Impact of Influencer Campaigns
Collaborating with Influencers to Boost Brand Visibility

Canva for Social Media Graphics

Introduction to Canva for Social Media Design
Creating Engaging Social Media Graphics: Templates, Fonts, and Colors
Designing Posts, Stories, Ads, and Carousels for Facebook, Instagram, and More
Customizing Canva Templates for Branding and Client Projects
Designing Banners, Profile Covers, and Thumbnails
Creating Visual Content that Aligns with Marketing Strategies
Best Practices for Canva for Social Media Marketing

Video Content Creation for Social Media

Importance of Video Content for Engagement
Creating Short-Form Videos for Instagram Reels, TikTok, YouTube Shorts
Tools for Video Editing: Canva, Adobe Premiere Rush, InShot
Writing Compelling Video Scripts and Captions
Creating Animated Videos Using Canva and Other Tools
Video Optimization: Ensuring Maximum Engagement

Social Media Campaigns & Analytics

Developing a Social Media Campaign Strategy
Setting Campaign Goals and KPIs (Key Performance Indicators)
Analyzing Social Media Performance: Engagement, Reach, Click-through Rates
Tools for Campaign Management and Performance Tracking
Adjusting Campaign Strategies Based on Analytics Data

Social Media Crisis Management

Understanding the Importance of Crisis Management on Social Media
Developing a Social Media Crisis Management Plan
Responding to Negative Publicity, Complaints, and Backlash
Effective Communication During a Crisis
Managing Brand Image During a Social Media Crisis

Final Project – Social Media Marketing Campaign

Creating a Complete Social Media Marketing Campaign for a Brand
Content Planning, Ad Management, and Reporting
Influencer Marketing and Engagement Strategies
Presenting the Campaign to Clients or Class
Analyzing the Campaign Results and Making Improvements

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